Journal · Essays, teardowns, playbooks

Field notes from
the commerce trenches.

What we're learning, shipping, and arguing about. Written by the team, not ghostwritten.

Featured essay
Jun 1, 2026 10 min read Migration

WooCommerce to Shopify Migration: The Complete 2026 Playbook (From an Agency That's Done It)

Migrating from WooCommerce to Shopify can transform your business or destroy your traffic, depending on how it's done. A complete playbook covering planning, SEO preservation, data migration, technical setup, and the gotchas nobody warns you about.

Read the essay