A small team, obsessed
with commerce.
We're a small team of designers and engineers, spread across the world, who'd rather ship one great store than ten mediocre ones. That's the whole pitch.
What we stand on Six things we won't compromise on.
Principles that have held up through 120+ launches.
Craft first
We refuse to ship something we wouldn't be proud to show at a studio review. Every gradient, every cart animation, every Liquid loop.
Speed is a value
Every store we build targets a 95+ Lighthouse score. Performance isn't a phase, it's a constraint we design around from day one.
Radical candor
If a tactic won't work, we'll say so. If a feature should be cut, we'll tell you. No padding, no yes-men, no fluff invoices.
Senior, end to end
You won't be handed off to a junior after the pitch. The people in your intake meeting are the people writing your code.
Ship, don't sit
Velocity compounds. We'd rather ship a messy v1 and learn than polish a v3 nobody uses. The best retainer teams never stop.
Merchant-centric
Our clients are merchants, not meetings. Every theme is editable by a non-technical founder. Every flow respects their time.
“We don't sell hours. We sell the ship. ”